Celebrating Menstrual Hygiene Day 2025 –Super Dry Sanitary Napkin

On May 28, 2025, ACI Hygiene, under its flagship brand Super Dry, proudly observed Menstrual Hygiene Day with a large-scale awareness initiative dedicated to young students. The program was designed to spread knowledge, break stigma, and promote healthy practices around menstrual hygiene management. This initiative was not confined to a single day. Instead, the effort spanned an entire month, covering two major regions Dhaka and Chittagong and reaching out to 40 schools across these areas. Through this extensive campaign, more than 33,000 students were engaged in both informative and interactive sessions, making it one of the largest school-based menstrual hygiene programs in the country.

The campaign blended education with entertainment to ensure the young participants felt comfortable, encouraged, and engaged. A magician was invited to perform at the sessions, and the students enthusiastically enjoyed the magic show. This creative approach not only entertained but also helped ease the atmosphere, making discussions about menstruation less formal and more approachable. By combining fun with learning, Super Dry ensured that the students remained attentive and absorbed the important lessons shared during the sessions. A key part of the program was the learning session on menstrual hygiene, where students received age-appropriate, scientifically accurate information. They were taught about the biological process of menstruation, proper hygiene practices, and the importance of using safe and reliable sanitary protection. This session was carefully structured to dismantle myths and misconceptions while empowering young girls to take care of their health with confidence. To further reinforce the learning, each participant was provided with an informative booklet on menstrual hygiene. This booklet served as a reference guide that the students could revisit, ensuring that the knowledge shared during the session extended beyond the classroom.

Alongside the education, Super Dry distributed free product samples to the students. Each girl received a pack containing eight sanitary pads, allowing them to practically experience the quality and comfort of the product. This step not only encouraged hygienic practices but also gave the students a chance to compare Super Dry with alternatives available in the market. To measure the effectiveness of the campaign and to understand student satisfaction, ACI Hygiene conducted a review survey among the participants. The survey aimed to capture their opinions on the product, their comfort levels, and their overall impressions of the program. The feedback collected will play a crucial role in improving future initiatives and tailoring products and communications to the needs of young consumers.

This program was not just an event; it was an experience of empowerment. For many of these students, it was the first time they were openly engaged in conversations about menstruation in a supportive, stigma-free environment. By combining entertainment, education, and product experience, Super Dry succeeded in making menstrual hygiene a subject of openness and positivity. ACI Hygiene believes that empowering young girls with knowledge and resources is a vital step toward building a healthier society.

The Menstrual Hygiene Day 2025 campaign in Dhaka and Chittagong has reaffirmed the company’s commitment to breaking taboos, fostering awareness, and providing solutions that improve the everyday lives of women and girls. Through this initiative, Super Dry not only distributed products but also planted the seeds of confidence, awareness, and dignity in the minds of thousands of young girls across Bangladesh. The success of this campaign reflects ACI Hygiene’s vision of creating a future where menstrual hygiene is normalized, discussed openly, and supported by safe, accessible products.